WooliesX is a startup within Woolworths. Created to merge digital, ECOM, & Woolworths Rewards teams, WooliesX functions in a like a startup but with the backing of a retail giant. I’ve loved having the autonomy to create within such a large company.
WooliesX ‘Coming Soon’ Website
Designed an interim holding page for the WooliesX website. The brief was to create something minimal, mysterious, and easy to develop.
WooliesX UX Journey Video
Tasked with producing a video of what the UX team had created in the previous 6 months. Together with another designer we created a script, story board, shot list, and shared the cinematography. I edited the video, audio and created the motion graphics.
WooliesX Conference Cards
WooliesX Promotional Cards
WooliesX Team Personas
Created the following personas based off research that was conducted on the makeup of the UX team at WooliesX. Information has been hidden for confidentiality reasons.