WooliesX is a startup within Woolworths. Created to merge digital, ECOM, & Woolworths Rewards teams, WooliesX functions in a like a startup but with the backing of a retail giant. I’ve loved having the autonomy to create within such a large company.

WooliesX ‘Coming Soon’ Website

Designed an interim holding page for the WooliesX website. The brief was to create something minimal, mysterious, and easy to develop.

WooliesX UX Journey Video

Tasked with producing a video of what the UX team had created in the previous 6 months. Together with another designer we created a script, story board, shot list, and shared the cinematography. I edited the video, audio and created the motion graphics.

WooliesX Conference Cards

WooliesX Promotional Cards

WooliesX Team Personas

Created the following personas based off research that was conducted on the makeup of the UX team at WooliesX. Information has been hidden for confidentiality reasons.

Reporting to the Head of UX, I am a part of a team of UX and visual designers that work together as a cross functional team with a specific product mission. I have ‘hands-on’ involvement with and responsibility for improving the visual design for the brand across the website and mobile apps.

UI Designer & Videographer
November 2017 – Now